Objective: The California Tobacco Control Program (CTCP) was looking for a new approach to give people yet another reason not to smoke. Everyone knows the health reasons but until now, people haven’t heard what tobacco waste does to our environment. CTCP engaged MVP to create a powerful video explaining to the world the impact smoking has on our planet. Solution: Maximize Video Productions developed the concept, wrote the script, searched and found our shining star, miss Jordyn Lucas, and the various locations. We shot, and edited this video and had an amazing time doing it. A huge thank you to everyone involved!