Objective: Outside Television was interested in creating more content for their popular show, “Outside Today”. An upcoming episode was to feature entrepreneurs who had gone against the grain and into various outdoor related businesses. Nick Woodman, the founder of GoPro HD cameras was an obvious choice and Outside TV wanted to produce a piece to tell his story. Solution: After the success of our previous Outside TV piece, Maximize Video Productions was contacted and asked to produce a new segment featuring Nick Woodman, GoPro’s founder. It was the first time cameras had shown the inside of GoPro headquarters and gave us an opportunity to not only get to know Nick but also see the people behind the GoPro logo.