Objective: The Post Ranch Inn of Big Sur, CA was interested in showcasing their master chef, Craig Von Foerster. Chef Craig is well known for his organic garden and his commitment to fresh, local, organic foods. Their goal was to find a way to introduce the world to Chef Craig and to let people witness his passion for this craft. Solution: MVP produced a video featuring an interview with Chef Craig and footage of his incredible organic garden at The Post Ranch Inn. Through our interview we were able to give people a little more insight into where his motivation comes from and why he’s so passionate about freshness.