Objective: Inventor, Kitae Kwon had a new product that he wanted to bring to market. His invention is a beautifully designed docking station for the MacBook Air that compliments the streamlined approach made famous by Apple. So, the objective was to find a way to bring the product to market with limited funding. Rather than going the traditional route, he decided to reach out to the Kickstarter community to see if people would rally behind his idea and help by “backing” his new docking station. For the launch of his campaign, he needed a compelling and dynamic video to help explain the benefits of his new dock.
Solution: MVP created a video for Kitae to show off the LandingZone’s beautiful design and also to show viewers the real world applications for this device. We incorporated glamour shots of the LandingZone in the studio and showcased three usage scenarios with three locations and three sets of actors go give people a sense of how you will be able to take advantage of the benefits of this dock.