Join us at MVP / Good People as we delve into the world of production with our founder, Max Fancher. In an exclusive interview with Aura Casting, Max shares his insights into the art of producing, the power of community, and the keys to fostering a positive on-set environment. Let’s journey through creativity, collaboration, and camaraderie in filmmaking!

Embracing Creativity and Collaboration

At MVP, storytelling is more than creating content—it’s about fostering connections and embracing artistry. Max’s philosophy revolves around collaboration over competition, emphasizing a shared journey with all artists in the vibrant Bay Area creative community.

Creativity is embedded in every project at MVP. We own our production equipment, allowing us to scale according to varying budgets. Our prized MVP’s Good People Mobile—a tricked-out Mercedes Sprinter—not only transports gear but embodies our commitment to organization and efficiency.

Community Impact

MVP’s core philosophy centers on finding and collaborating with like-minded individuals who value kindness and authenticity—what Max fondly calls “Good People.” This philosophy extends beyond our studio doors. Since 2022, we’ve partnered with The City Eats to expand their outreach from San Francisco to Oakland. Using our production van, we join dedicated volunteers to provide hot meals and medical checks to unhoused neighbors every first Saturday of the month.

Creating Meaningful Projects

Partnering with Aura Casting exemplifies our commitment to shared values and making a positive impact. This collaboration has not only yielded commercial success but also fostered a lasting impact on our community of cast and crew. The culture nurtured by MVP’s Good People ensures every project is memorable and impactful.

Building a Seamless Production Process

Max shares our techniques, leveraging AI tools and creativity in pre-production to streamline workflows and enhance storytelling. Clear planning is paramount at MVP—where clarity in pre-production ensures seamless execution. Tools like animated storyboards help clients visualize their vision, surpassing expectations every time.

Good People = Exceptional Work

For Max and the MVP team, filmmaking is about more than completing projects—it’s about building a community dedicated to positive impact. By prioritizing collaboration with individuals who share our values, we cultivate an environment where creativity thrives and projects excel.

Alongside delivering high-quality content, MVP fosters trust and camaraderie, enabling exploration of innovative ideas. When integrity, compassion, and excellence unite, success goes beyond projects to enrich our creative community.

Curious to see the final product of our collaboration with Aura Casting? Click here to read more!

Original blog post written by Whitney Hisako Moore