Did you hear? MVP was recently featured in an article in The Rockridge News written by Skip Fogarty. Check out our summary of the article below!

In the vibrant neighborhood of Rockridge, where quaint shops and local businesses thrive, there exists a hidden gem that might surprise you. Tucked away on Colby Avenue, in what was once a yoga studio, stands MVP—formerly known as Maximize Video Productions.

Led by the visionary founder, Max Fancher, MVP isn’t your average video production agency. With a knack for storytelling and a commitment to excellence, we’ve been crafting captivating visual narratives for over 17 years. From commercial productions to films, from concept to execution, we handle it all.

“We take pride in our client list,” Fancher asserts, his passion for our work evident in every word. “As our business grew, we became able to take on bigger projects for clients like Apple, Genentech, and Covered California. In turn, those larger accounts allow us to also serve cause-related companies and nonprofits with smaller budgets.”

Indeed, our portfolio boasts an array of esteemed clients, from corporate giants to local nonprofits. Silicon Valley Community Foundation, Hope Services, and Goodwill are just a few examples of the meaningful collaborations that fuel our creativity.

But what truly sets MVP apart isn’t just our impressive clientele—it’s our unwavering commitment to doing good. “We look for opportunities to partner with clients who are eager to push the envelope creatively while also doing good in the world,” Fancher explains. It’s a philosophy that resonates throughout every aspect of our business.

Our journey began with a simple idea—to create compelling visual narratives that inspire and resonate. Fancher’s background in sociology and his adventures as a sailor provided the foundation for this vision. “I really caught the bug for making videos on my sailing trips,” he recalls with a smile. “Producing video ‘scrapbooks’ for clients to remember and share their adventures was incredibly fulfilling.”

From those humble beginnings, MVP has grown into a thriving creative agency. Our boutique studio space, nestled in a residential neighborhood, serves as the perfect canvas for our artistic endeavors. From edit bays for post-production to conference space for meetings, every corner exudes creativity and innovation.

But our commitment to our community extends far beyond the walls of our studio. “We aim to be good neighbors in many ways,” Fancher notes proudly. Whether it’s hosting open houses, organizing art shows, or feeding unhoused folks in San Francisco’s Tenderloin and West Oakland, giving back is ingrained in our DNA.

At the heart of MVP lies a talented team of individuals who share a passion for storytelling and a dedication to excellence. “Working at MVP is different,” says Head of Post-Production Eric Wahlstrom. “Here, I’m given creative autonomy, and my ideas are valued.”

Producer, Danielle Cheifetz, echoes those sentiments, emphasizing the importance of collaboration and camaraderie. “Working with other good people only helps everyone grow,” she reflects.

As we look to the future, our commitment to excellence and our passion for storytelling remain unwavering. With each project, we strive to not only exceed expectations but also make a positive impact on the world around us.

So, whether you’re a corporate giant or a local nonprofit, if you’re looking for a creative partner who shares your vision and values, look no further than MVP. We’re not just a video production agency—we’re a community of good people, dedicated to making a difference, one frame at a time.

If you haven’t already, be sure to check out The Rockridge News article for yourself!