Have you ever wondered what goes on behind the scenes of a seemingly simple commercial production? The planning, the creative brainstorming, the meticulous attention to detail—it all culminates in the final product that captures the essence of a brand or product. At MVP, we’re excited to peel back the curtain and share a glimpse into our creative process.

In our latest MVP behind-the-scenes tutorial video created by our Head of Post-Production, Eric Wahlstrom, we take you on a journey through the making of a commercial that left our client thrilled and us immensely proud of the result. From conceptualization to execution, every step of the way was infused with our passion for storytelling and visual excellence.

Crafting the Vision

One of the key elements of our approach is ensuring that our clients understand and resonate with our vision from the outset. We believe that a shared understanding leads to a smoother production process and a final product that exceeds expectations. In the video, you’ll see how we utilized animated storyboards and live action pre-visualizations to articulate our creative ideas and bring them to life.

The Power of Collaboration

Collaboration lies at the heart of everything we do. Working closely with our client, we were able to seamlessly integrate their brand identity and messaging into the commercial while infusing it with our own creative flair. This synergy between client and production team is evident throughout the video, showcasing the power of collaboration in achieving a shared goal.

From Concept to Reality

Watching the commercial come to life on screen is a testament to the hard work and dedication of our amazing team. From scouting locations to directing talent, every aspect of the production process was meticulously planned and executed to ensure a flawless result. And when it came to post-production, our attention to detail ensured that every frame was polished to perfection.

A Better Experience, Together

Ultimately, our goal is to provide our clients with an experience that goes beyond just delivering a product—it’s about creating a partnership built on trust and mutual understanding. By sharing our creative process in this behind-the-scenes video, we hope to give you a glimpse into what sets us apart and why our clients continue to choose MVP for their production needs.

So, sit back, relax, and join us on this journey behind the lens. Be sure to check out our video and discover firsthand how we turn ideas into reality, one frame at a time.