We’re thrilled to take you behind-the-scenes of our latest exciting project with Covered California. At MVP / Good People, we recently had the incredible opportunity to collaborate on Covered California’s new welcome video for newly enrolled members. This project was all about diving deep into their brand identity, with a monochromatic set designed entirely in their signature color—teal. Yes, you read that right—ALL. BLUE. EVERYTHING.

The challenge was not just to create a visually striking set, but to ensure it reflected Covered California’s brand essence seamlessly. With meticulous planning and creative flair, we transformed the studio at Ciel Creative Space into a teal wonderland. From the walls to the props, every detail was carefully curated to maintain the monochromatic aesthetic.

Our team, filled with #GoodPeople who are passionate about their craft, handled everything from conceptualization to post-production. This included producing both English and Spanish versions of the video, ensuring our message resonates with all audiences.

Behind the Camera

Behind every successful shoot is a dedicated crew. Led by Director Max Fancher and Producer/AD Danielle Cheifetz, our team included talented individuals who brought the vision to life:

• Director of Photography (DP): Jove Mandzik
• 1st Assistant Camera (1st AC): Michael Lindemuth
• Gaffer: Pete Peterson
• Key Grip: Craig Smith
• Grip: Bill Pope
• Grip: Amani Wade
• Art Director: Shane Richard
• Art Assistant: Christina Fernandez
• Wardrobe Stylist: Laura Tesone
• Hair & Makeup Artist: Christina Costa
• Producer Assistant: Amy Streckfus
• Audio Technician: Richard Beare
• Prompter: Charlie Kuttner
• Production Assistants (PAs): Mark Benckendorf, Kate Bellantoni, Poppy Hallman, Ezra Trost-Goldhammer
• Photographer: Maurice Ramirez
• Director of Marketing: Virginia Cebe
• Head of Post-Production: Eric Wahlstrom

The shoot spanned two action-packed days, where we used a fisher dolly for camera stability and efficiency, capturing every moment with precision.

Gratitude and Partnership

We extend a heartfelt thank you to our clients at Covered California for their trust and collaboration throughout this project. Your partnership allows us to create impactful content that resonates with audiences.

Coming Soon

Stay tuned as we put the finishing touches on the video. We can’t wait to share the final product with you all! In the meantime, check out our reel where we’ll give you a sneak peek into the making of this incredible project.

From all of us at MVP / Good People, thank you for joining us on this journey. We look forward to bringing you more behind-the-scenes insights and exciting updates from our world of creative video production.

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