Connect. Clarify. Convert.
Don’t make your audience work to understand you! A great explainer video does the heavy lifting—while keeping things fun. With nearly two decades of video production experience in the San Francisco Bay Area and Silicon Valley, MVP specializes in transforming complex concepts into clear, playful, and engaging stories that stick. The best explainer videos don’t just inform—they entertain, inspire, and leave your audience wanting more.
Watch this video to see some of our favorite explainer projects in action. You can also see our portfolio of explainer videos, here.
Producing Effective Explainer Videos
Marketers, businesses and brands have much to consider when creating a great explainer video.
With nearly two decades of experience producing explainer videos in the Bay Area and beyond, we’ve learned what truly makes them effective. From our years of experience and supported data from sources like Meta, YouTube, and Wistia, we’ve identified key take-aways that make the biggest impact.
1. Strong Hook in the First 5-10 Seconds – Attention spans are short. A great explainer video starts strong to reel your audience in.
2. Clear, Concise, yet Conversational – The best explainer videos focus on a singular message and deliver it in a way that’s easy to understand. Your audience should feel like you’re speaking to them, not at them.
3. Emotional Connection & Storytelling – Facts alone won’t sell what you’re offering. The best explainer videos evoke emotion, spark curiosity, and connect personally with your audience.
4. Clear Call-to-Action (CTA) – Even the best video is wasted if viewers don’t know what to do next. A CTA guides them toward action.
5. Visually Engaging & High-Quality Production – High production value improves audience retention and your brand’s credibility.
6. Optimize for Multiple Platforms – The best explainer videos are designed to be effective across social media, landing pages, email marketing, and presentations. And with most videos watched on mobile without sound, captioning ensures your message is seen if not heard.
Why MVP is the Right Creative Partner for Your Explainer Video
At MVP, we create explainer videos that make ideas clear, engaging, and easy to understand. Whether simplifying complex topics or bringing a brand’s story to life, we craft videos that resonate with audiences and reflect our clients’ unique voice. With nearly two decades of video production experience in the San Francisco Bay Area and Silicon Valley, we’ve worked across industries, refining our ability to balance clarity with creativity while keeping your brand’s identity front and center.
Our process is designed for both efficiency and scalability, whether you need high-production live-action, sleek motion graphics, or a blend of both. From pre-production through post, we take a thoughtful, strategic approach, maximizing every opportunity to elevate the story and make the most of our clients’ budget.
By simplifying complexity, engaging viewers, and driving actionable results, we create explainer videos that not only inform but inspire action.
