Kids and Tobacco TV

This video was a big one for us and was watched by, what seemed like, everyone in the bay area for a time. We worked incredibly hard to get authentic reactions from all the kids by bringing them in front of the cameras with a table covered in sheets. We’d then pull the sheets away and hit record, revealing all the tobacco products. What we got was incredible, but also extremely alarming at the same time and we think the video highlights that in spades. The people at TobaccoFree.CA are some of the best we’ve ever had the good fortune of working with and we’re always so thankful when we get to create something with them.